AGE: 19

Ten things you need to know about the first-ever female AXE Consumer Consultant, Jaime Neefs:

  • Hails from Oakville, Ontario.
  • Is a full-time student at McMaster University.
  • Edward vs. Jacob? She roots for the four-legged…
  • Is abstaining from vanilla for the summer (and we’re here to help).
  • Zyxwvutsrqponmlkjihgfedcba – that’s right, she can say it backwards in less five seconds.
  • Dislikes horses.
  • Is a varsity athlete.
  • Aspiring mathlete (fingers crossed).
  • Likes to break a sweat at least once a day (refer to point #7 / #8).
  • Can sing a ballad ‘slash’ rap tune like no one else.


AGE: 23

Ten things you need to know about the first-ever male AXE Consumer Consultant, Al Halavrezos:

  • Goes by Al Hal. Trust us, it’s easier that way.
  • Just graduated McGill University studying music, marketing and science.
  • He’s a jack of all trades.
  • Likes cats. A lot.
  • Is from Dartmouth, NS – aka the Darkside. If you don’t know – we didn’t either.
  • Will wear a flag to impress.
  • Likes to start his Saturday nights with a call home to his fam (decreases guilt, thereby increasing good times).
  • Doesn’t kiss and tell...
  • Sports a moustache with more than a hint of irony 90% of the year.
  • Fears nothing.
  • Would tell you about his hidden talent, but would have to kill you.


Last September AXE put a call out to Canadians: show us why we should give you a
summer filled with unforgettable personal and professional experiences.

Canada answered. After fighting off the competition, two clear winners have emerged.

Please meet, AXE Canada’s Consumer Consultants for 2010...


All "Summer":

AXEgirl 101

Post by jaimeneefs

Ch-ch-check it out oh friends of the Internet, my name is Jaime Neefs (you can call me the big boss) and I will be your female AXE Consumer Consultant for summer 2010.

Who cares?  Well, YOU do young grasshopper.  As one of your AXE Consumer Consultants, I’ll be roamin’ the Toronto scene for young, hot people like yourselves to find out what’s hot, who’s hot, and what you draaankin’.

How did I land this ridiculously sweet gig you ask?  Story time.  Other than embarrassing myself countless times on a national level, I posed as a lumberjack, blurted out the alphabet backwards, and when in doubt I rapped it out!  My Mom thinks I’m cool… and thankfully AXE does too!

They have sent me on a quest, a secret agent mission really, to hit the dating scene and find out what the mating game is all about.  From texting to nightlife, and even making out, I’m getting the deets on what Canadian guys and girls really want… aside from the obvious… great hair and smellin’ fresh.

While I’m on this adventure, I also have a bucket list of my own with things I’d like to accomplish such as drink lemonade in July and ride a streetcar.  I am very ambitious.  But for real, I’ll be hittin’ all the local hot spots and if you have any suggestions on where I should go and what kind of awkward situations I can get myself into, I’m game brotha!

Hit me up on the AXE Facebook page or even get in contact with me and I’ll give you one of my fancy shmancy business cards ‘cause I’m a baller like that.  Downtown life is never short of interesting characters or epic parties and I can’t wait to share what all goes down.

 The night is young,


The AXEman Cometh

Post by alhal

   What’s up Canada, are you ready to get live? My name’s Al Halavrezos aka Halitosis Esq. aka your main man Al Hal, and I’m one of AXE Canada’s consumer consultant bloggers extraordinaire for the summer. I’m locked and loaded to experience the best summer of my life, while chronicling my exploits right here. This blog is about to straight up bring it to you raw with the good times - helmets and protective eyewear recommended.

   A little about me? I’m originally from Dartmouth, Nova Scotia (shout out to my D-town souldjas), but I’ve been going to school and living in Montreal for the past few years. I’ve been a percussionist, a basketball referee and a human guinea pig for cash, and now it’s time to try on another job for size: professional partier. As promised, I’m bringing the East Coast kitchen party to the big city - and I’m going to share it all with you. Sociables!

   Myself and my partner-in-crime Jaime Neefs are going to be hitting up the biggest concerts, working massive events and attending the hottest parties over the next few months, and with both of us on the job, you can bank on this summer being young and fun. (My words, not hers.) We’ll be dropping fresh posts more than a fence maker, so check back here on the daily! Jaime and I will also be working the AXE Canada Facebook page, so stop by to leave us your love.

   On top of my normal assignments, I’ve created “Al Hal’s Toronto Bucket List” of things I need to experience before I get kicked out of this awesome city. I need to make hay while the sun shines, ya dig? Here are the highlights:

13. Check out ALL of my friends’ bands

4. Eat every type of street meat

32. Buy a throwback basketball jersey in Kensington Market

37. Ride the Queen Street streetcar from Humber to The Beaches

11. Go to the Pride parade / party in the village

7. Bring the house down at a karaoke night

59. Read a book in the Toronto Music Garden

19. Get a massage in Chinatown

41. Drink a pint in the neighbourhood bars of all 6 end-of-the-line subway stops

3. See a team Greece soccer match in Greektown

18. Roll up to a club in a rickshaw / bike taxi

42. Dance on a pole

   Want to see the whole list? Have any additions? Feel like grabbing a slice of pizza? Hit me up on the AXE Canada Facebook page - Jaime and I are ready for you. I think.

Summer 2010 with your man Al Hal - cheers.

The AXEman Heats Up

Post by alhal

Hot or not?

   I’m supposed to give you the inside track on good times this summer. This shouldn’t be too difficult - once the sun comes out and the school books close, it’s pretty hard to not have fun. We’re talking beach parties, lazy days at the lake, chillin’ with the boys, the always popular “do nothing” days. 

   There is another category of fun during these months that can only be classified as The Hotness: bikini season, getting home from a big night as the sun is rising, and of course the not-so-elusive summer hook up. The Hotness.

   However, other aspects of the Hotness are more difficult to pin down. Trends in music, fashion and other random stuff (RIP rather ugly rubber shoes with holes in them named after a reptile). How’s a brother supposed to keep on top of all this?

   Lucky for you, I am taking the next few days to find out what is hot this summer. I’ll be taking my hard hitting journalism to the streets to determine exactly what is busting up the thermometers these days other than Global Warming. Most of my questions will be directed at the ladies - what’s it going to take to turn your beautiful heads this summer? Are popped collars finally dead? Do t-shirts with flaming skulls do anything for you? IS IT OK FOR MEN TO WEAR CAPRIS?? These are the questions that keep me up at night.

   Girls seem to put a lot more thought and preparation into these months than I do, so hopefully with a bit of investigative prodding they will be able to steer me to the promised land. Destination: Hotnessville, Population: me? 

   Women of Canada, please help me out: What is hot this summer?

   Any helpful hints to aid me on my quest? Post them to the AXE Canada Facebook page.