AGE: 19

Ten things you need to know about the first-ever female AXE Consumer Consultant, Jaime Neefs:

  • Hails from Oakville, Ontario.
  • Is a full-time student at McMaster University.
  • Edward vs. Jacob? She roots for the four-legged…
  • Is abstaining from vanilla for the summer (and we’re here to help).
  • Zyxwvutsrqponmlkjihgfedcba – that’s right, she can say it backwards in less five seconds.
  • Dislikes horses.
  • Is a varsity athlete.
  • Aspiring mathlete (fingers crossed).
  • Likes to break a sweat at least once a day (refer to point #7 / #8).
  • Can sing a ballad ‘slash’ rap tune like no one else.


AGE: 23

Ten things you need to know about the first-ever male AXE Consumer Consultant, Al Halavrezos:

  • Goes by Al Hal. Trust us, it’s easier that way.
  • Just graduated McGill University studying music, marketing and science.
  • He’s a jack of all trades.
  • Likes cats. A lot.
  • Is from Dartmouth, NS – aka the Darkside. If you don’t know – we didn’t either.
  • Will wear a flag to impress.
  • Likes to start his Saturday nights with a call home to his fam (decreases guilt, thereby increasing good times).
  • Doesn’t kiss and tell...
  • Sports a moustache with more than a hint of irony 90% of the year.
  • Fears nothing.
  • Would tell you about his hidden talent, but would have to kill you.


Last September AXE put a call out to Canadians: show us why we should give you a
summer filled with unforgettable personal and professional experiences.

Canada answered. After fighting off the competition, two clear winners have emerged.

Please meet, AXE Canada’s Consumer Consultants for 2010...


All "Summer Gig":

AXEgirl 101

Post by jaimeneefs

Ch-ch-check it out oh friends of the Internet, my name is Jaime Neefs (you can call me the big boss) and I will be your female AXE Consumer Consultant for summer 2010.

Who cares?  Well, YOU do young grasshopper.  As one of your AXE Consumer Consultants, I’ll be roamin’ the Toronto scene for young, hot people like yourselves to find out what’s hot, who’s hot, and what you draaankin’.

How did I land this ridiculously sweet gig you ask?  Story time.  Other than embarrassing myself countless times on a national level, I posed as a lumberjack, blurted out the alphabet backwards, and when in doubt I rapped it out!  My Mom thinks I’m cool… and thankfully AXE does too!

They have sent me on a quest, a secret agent mission really, to hit the dating scene and find out what the mating game is all about.  From texting to nightlife, and even making out, I’m getting the deets on what Canadian guys and girls really want… aside from the obvious… great hair and smellin’ fresh.

While I’m on this adventure, I also have a bucket list of my own with things I’d like to accomplish such as drink lemonade in July and ride a streetcar.  I am very ambitious.  But for real, I’ll be hittin’ all the local hot spots and if you have any suggestions on where I should go and what kind of awkward situations I can get myself into, I’m game brotha!

Hit me up on the AXE Facebook page or even get in contact with me and I’ll give you one of my fancy shmancy business cards ‘cause I’m a baller like that.  Downtown life is never short of interesting characters or epic parties and I can’t wait to share what all goes down.

 The night is young,


The AXEman Cometh

Post by alhal

   What’s up Canada, are you ready to get live? My name’s Al Halavrezos aka Halitosis Esq. aka your main man Al Hal, and I’m one of AXE Canada’s consumer consultant bloggers extraordinaire for the summer. I’m locked and loaded to experience the best summer of my life, while chronicling my exploits right here. This blog is about to straight up bring it to you raw with the good times - helmets and protective eyewear recommended.

   A little about me? I’m originally from Dartmouth, Nova Scotia (shout out to my D-town souldjas), but I’ve been going to school and living in Montreal for the past few years. I’ve been a percussionist, a basketball referee and a human guinea pig for cash, and now it’s time to try on another job for size: professional partier. As promised, I’m bringing the East Coast kitchen party to the big city - and I’m going to share it all with you. Sociables!

   Myself and my partner-in-crime Jaime Neefs are going to be hitting up the biggest concerts, working massive events and attending the hottest parties over the next few months, and with both of us on the job, you can bank on this summer being young and fun. (My words, not hers.) We’ll be dropping fresh posts more than a fence maker, so check back here on the daily! Jaime and I will also be working the AXE Canada Facebook page, so stop by to leave us your love.

   On top of my normal assignments, I’ve created “Al Hal’s Toronto Bucket List” of things I need to experience before I get kicked out of this awesome city. I need to make hay while the sun shines, ya dig? Here are the highlights:

13. Check out ALL of my friends’ bands

4. Eat every type of street meat

32. Buy a throwback basketball jersey in Kensington Market

37. Ride the Queen Street streetcar from Humber to The Beaches

11. Go to the Pride parade / party in the village

7. Bring the house down at a karaoke night

59. Read a book in the Toronto Music Garden

19. Get a massage in Chinatown

41. Drink a pint in the neighbourhood bars of all 6 end-of-the-line subway stops

3. See a team Greece soccer match in Greektown

18. Roll up to a club in a rickshaw / bike taxi

42. Dance on a pole

   Want to see the whole list? Have any additions? Feel like grabbing a slice of pizza? Hit me up on the AXE Canada Facebook page - Jaime and I are ready for you. I think.

Summer 2010 with your man Al Hal - cheers.

There I was, rain pouring, cool breeze a’blowin’, not the most picturesque day in Toronto.  But things were about to heat up fast.  Real fast.


Consumer Consultant and fellow heat seeker, Al Hal, and I set off into the rainy streets with our new FujiFilm cameras to find the heat.  And where there’s smoke, there is fire.  In my mouth.

Since the nature boss upstairs decided she didn’t want any sun, that didn’t stop me from getting all hot and bothered… by way of a Scotch Bonnet.

I thought I had this one in the bag.  I mean, it can’t be that horrible… right?  Not only was it horrible, it ranks up there in the top ten worst moments of my life.  Right between drinking pop up my nose and getting bucked by a horse.  This was serious.

My eyes began to water, my face turned outrageously red, I almost upchucked on a pigeon.  Not to mention my mouth went numb and I started to drool.  That pepper brought it’s A game and although I was feeling hot, I was most certainly not looking the part.

Jaime - 1. Scotch Bonnet - 0.

Just when I thought things couldn’t get any worse, for the twenty minutes that followed, I was quite literally a fire breathing dragon.  But in that time, where I chugged milk faster than an angry baby, I thought of something.  An investigative idea.

Surely if this tiny pepper can deliver a knockout punch on the hot scale, so too can many other things in Toronto.  Summer is hot and hot dogs are nice, but what does that mean for me?  A wiener for lunch, yeah, but I want bigger, better, HOTTER!  That’s why this week I’m out to find what’s hot in Toronto, and I ain’t talkin’ baby peppers.  We’re in the big leagues now!

Be cool,


Heat Alert!

Post by jaimeneefs

It had been days since the pepper-eating incident and recovery was going well so I decided it was time to hit the streets and find out what’s hot in Toronto right now.

There are many ways I could have gone about this task.  I could list the hottest and most popular attractions in the city but so could a map.  I could tell you the best restaurants around town but so could the locals.  This is why I decided to take my mission to the next level and help all my lady readers out there by asking dudes what the hottest trends are for girls to wear.

Hold up!  Before you go all buck wild on me let me explain my case.  Ladies, I didn’t do this so that I could tell you what to wear.  No way.  All I’m saying is if you want even the slightest glimpse into the mind of a guy and what they like, you might want to listen (uh, read) up because I think you’ll like the message here.

After asking some guys their opinion on female trends, a clear winner was emerging.  Jean shorts.  Guy after guy said the same thing but the explanation was foggy.  When I asked why the jean cut-offs, full sentences were rarely involved but taken over by crazy expressions and unspeakable gestures.  The vote was unanimous, jean shorts drive guys wild.  However, there was another theme developing, something each guy agreed to, and I don’t mean how short the shorts had to be…

Confidence.  Yep, it sounds cliché but at the end of the day the guys communicated to me that whatever the girl feels like wearing, as long as she is comfortable and confident in her clothes, then THAT is hot.  This was endearing to hear especially after most answers began with the phrase “nothing at all.”  So whether or not you take the guys’ advice on fashion, ultimately whatever you choose to wear, if you can rock it – that’s hot!

And while we’re on the subject, you know what else is hot?  Fire.  And firefighters.  I took advantage of the theme this week and talked to a few men who really understand the definition of what is hot.  They didn’t quite touch on the topic of female trends, but what they did give me was advice on how to stay safe when your party involves fire.  And stupidity.

If you took something away from this post… sweet, but I would like to hear from you and what you think is hot in Toronto!  Hit up the AXE Facebook page and let me know your thoughts and any burning questions you may have… ha, I’m so punny ;)


NEXT > 1 of 15