AGE: 19

Ten things you need to know about the first-ever female AXE Consumer Consultant, Jaime Neefs:

  • Hails from Oakville, Ontario.
  • Is a full-time student at McMaster University.
  • Edward vs. Jacob? She roots for the four-legged…
  • Is abstaining from vanilla for the summer (and we’re here to help).
  • Zyxwvutsrqponmlkjihgfedcba – that’s right, she can say it backwards in less five seconds.
  • Dislikes horses.
  • Is a varsity athlete.
  • Aspiring mathlete (fingers crossed).
  • Likes to break a sweat at least once a day (refer to point #7 / #8).
  • Can sing a ballad ‘slash’ rap tune like no one else.


AGE: 23

Ten things you need to know about the first-ever male AXE Consumer Consultant, Al Halavrezos:

  • Goes by Al Hal. Trust us, it’s easier that way.
  • Just graduated McGill University studying music, marketing and science.
  • He’s a jack of all trades.
  • Likes cats. A lot.
  • Is from Dartmouth, NS – aka the Darkside. If you don’t know – we didn’t either.
  • Will wear a flag to impress.
  • Likes to start his Saturday nights with a call home to his fam (decreases guilt, thereby increasing good times).
  • Doesn’t kiss and tell...
  • Sports a moustache with more than a hint of irony 90% of the year.
  • Fears nothing.
  • Would tell you about his hidden talent, but would have to kill you.


Last September AXE put a call out to Canadians: show us why we should give you a
summer filled with unforgettable personal and professional experiences.

Canada answered. After fighting off the competition, two clear winners have emerged.

Please meet, AXE Canada’s Consumer Consultants for 2010...


   That was Mike and Declan, better known as Men About Town. They’re a pretty rockin’ duo comin’ straight outta D-town. Listen to more tracks here.   


   Another awesome band I’ve had the opportunity to see live is The Airplane Boys. They’ve had their music featured in shoe commercials and they’ve just started creeping into the Canadian airwaves. They also have a very cool fashion/lifestyle blog. You heard it here first!

   Finally, I would like to tell you about a great little play I saw called Love is a Poverty you can Sell. It was chosen as Best of the Toronto Fringe Festival, and with good reason. Set in 1920s Berlin as a cabaret homage to the music of Kurt Weill, this thoroughly entertaining production features sixteen (!) song and dance numbers and a ten piece band!   The pieces are seamlessly and hilariously transitioned with with the help of Hans and Jodel (Ryan Anning and Scott Dermody), two funny little men who provide witty banter, engaging stories and classic slapstick throughout the duration of the show. I also have to tip my hat to Justin Haigh for writing such sharp dialogue (as well as co-producing, PR, props…).  

   Why have I put reviews of two bands and a play in one post? Because, alas my friends, this is it! As of August 1st, my sweet summer gig is over. Sad, I know. But we had a pretty good run, eh?   Before I leave, I need to give multiple rounds of thanks.  

   First, my supporters. When I entered the Ridiculously, Ridiculously Good Summer Gig concert way back in November, I didn’t really think I would be the one chosen to chill in Toronto, write a fun blog and get to work with the AXE Canada team. Then my family, friends and THEIR friends got behind me. Thank you. A special kudos to my sister who helped film and create my videos during the voting period, and who also told me when my ideas were stupid. I need that sometimes (a lot).   

   Secondly, the Toronto crew. from Bri-Bri to Moi Aussi, the Burnmaster to Double L (and many more!), you guys provided me with direction, deadlines and dynamite. Huge shout outs to the rest of the IAT family, whom Jaime and I had the bonus pleasure of brainstorming and interning with. And who could forget the legal beagles?  

   Finally, the last bow goes to you, the reader. Without you, this blog would have been a bad idea. With you, I’ve got a reason to get up in the morning and write about cool bands, men’s grooming products and burlesque dancers. And if you haven’t done it already, JOIN OUR FACEBOOK GROUP! You never know what the next ridiculously good contest will be…  

   If you’re wondering what I’ll be up to in the future, I’m going back to Montreal for a month to study. This fall I will be traveling to France to live, work and travel awhile before I head back to school. I smell another blog coming on…  

   If you want to keep in touch, you can follow or direct message me on Twitter. If that fails, send smoke signals.    Alright, I can hear the orchestra playing me off. Have a good one, see you around like an orange.


Smile right MEOW!

Post by jaimeneefs

My new camera is awesome!  Literally, awesome.  It goes by the name of Fujifilm FinePix Z700EXR and the 3.5-inch display will blow your mind.  Not only is it touch screen, but it can also be held horizontally and vertically without missing a beat.  And if you’re into shooting video but can’t be bothered to lug around a video camera, the Z700EXR records HD movie that you can hook up to your TV.  Alright, I know I just threw a bunch of facts about this camera at you and it may start to feel like a sales pitch, but if there’s one thing you need to know about the Fujifilm FinePix Z700EXR, it’s this…

Face detection.  Psych!  I know this isn’t anything new, face detection is SO 2009.  But it gets even better!  The FinePix Z700EXR has dog and cat detection!  No joke, this camera is able to detect your pet so if you’re anything like me, this feature is a gift from Heaven.  It’s about to bring me to a whole new level of cat lady and I can’t wait.  Although the same can’t be said for Ashy and Ty (shout out to my cats, what what!)

Anyways, the Z700EXR has loads of cool features and one will be extra special for you.  If nothing else, check out this short video about the camera and prepare to have your mind blown!

- Jaime

The End.

Post by jaimeneefs

Welcome to the end Mr. Yantho and friends.  As the AXE Summer Gig officially comes to a close today, I feel it fitting to look back on the past two months.  Sure it’s been busy and time-consuming with the huge commitment to the blog, but with hard work comes play.  Deadlines are deadlines, but once the day is done, in come the fun.  And there definitely was no shortage of that!  Now let me take you back to the start for a look at ‘Jaime’s Top 10 Moments of the AXE Summer Gig.’

10. The ‘AXE Condo’

With a place this good looking, it was love at first sight!

9. The Airplane Boys and For Higher Ground

Al and I checked out these up-and-coming local bands and my mind was blown.

8. Night out with the AXE team

This was one of our first nights in Toronto and we were treated to a delicious dinner with the big bosses of AXE.  ‘Man’-politans courtesy of Al!

7. My first tattoo

I went under the needle for my very first tat during my time in Toronto and it couldn’t have turned out better!  Props to Brody Polinsky for the ballin’ artwork.

6. My first (in a very long time) baseball

I picked quite possibly the hottest day in June to check out Toronto’s very own ball team.  That, and it went to fifteen innings, FML.

5. The Drake Hotel

After hearing crazy awesome reviews about this place I knew I had to see it for myself.  Insta-baller!

4. International soccer

I was lucky enough to enjoy all the international soccer in a city with so much culture.  Hup Holland!

3. Canada Day in Ottawa

Definitely a highlight of my summer!  A skin tight highlight that is, ahem morphsuits.

2. Video awards

Rocked out in a crowd of thousands and had a chance to see my 16-year old superstar crush (embarrassing)!

1. All 61 days

I know, I know, it’s not very fair to include the entire experience in my Top 10.  But believe me, if you got this chance and this experience, you’d be sayin’ the same thing, brotha!  Amazing.

It’s been fun you guys.  Until next time,


Read part 1 here.


   I dragged myself out of bed around 8 and jumped in Dan’s pool to wake myself up. Then I air dried.

Sweet feet, bro.

   Pretty soon after, Ed and I grabbed a quick breakfast, said our goodbyes to Dan’s parents (thanks again!) and hit the road to Grand Bend baby whoooo!   We left early because we were on a mission: find a place to stay the night, or sleep in the car. When we arrived it didn’t look good - there were a lot of no vacancy signs. But we kept our positive attitude, and managed to score an awesome place right on the main drag!

   It was a baby cottage, it didn’t have sheets or pillows, and I would have to share a bed with Ed. Our heads almost touched the red shed, but give us some cred, at least we weren’t dead. Max and Dan soon joined us and we all marveled at how we were going to fit in such a small building. Here we are in front of our castle: 

   We all grabbed lunch at Coco’s and were set to hit the beach when Grand Bend got drilled with some nasty weather. We retreated to our porch with a guitar and some beer. Then it started hailing…

   Yeah, that was weird. Eventually we became stir crazy and decided to check out some of the town’s shops. Right off the bat we stumbled into Endless Surf, a shop that just opened this summer. I could describe it myself but I’ll let the co-owner Andy to do the talking:

   After Endless Surf, the rain cleared up and we went to the local grocery store to buy meat for what was to become an epic BBQ.

Delicious. The food was good, too.  

   After almost eating ourselves sick, we headed to the beach to catch the legen-wait for it-dary Grand Bend sunset. I’ll let you judge for yourself:


   Once the romanticism had died down, we walked back to our cottage and began the night’s festivities. This is where it gets epic.  After a brief debate we decided that going to a club, we would pull up a picnic table, jam, and let the people come to us. And man, they came!   Old, young, men, women, bachelorette parties, you name it, they were there. Most of what we got on camera is… um… unusuable… but here’s the best of what’s legal to show:

   When the crowds on Main Street died down, we roamed around performing at cottage parties in exchange for a liquid refreshment or two. By the end of the night we made $35!


   We groggily dragged ourselves to breakfast (which was paid for by our jamming earnings) then set out to the famous “hundred mile beach.”   After purely scientific observation, I came to a conclusion regarding gender trends and chilling at the beach: girls tend to be a little more organized…and linear. Exhibit A:

   Once the boys and I gathered our wits, we did pretty normal beach stuff: threw a football around, went swimming, tanned. I also literally trolled the beach looking for guys who wanted to be filmed talking about making out.   Eventually it was time to pack up and leave Grand Bend. But not without going to the batting cages!

All stars.

   OK, NOW it was time to leave Grand Bend. We said our tearful goodbyes and split up. After dropping Ed at the farm, I had a long sunny afternoon drive to ponder my life. Sometimes we need those.   All said, my Ontario road trip was probably the best weekend of the summer. It’s not a difficult formula: old friends, new friends, beach, cottage, party. Mix. I’ll be back, Grand Bend.

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